The Magazine front cover I will be analysing is the 'VIBE' but I am analysing an anniversary addition, 'XVIBE'. I will be analysing and discussing this magazine in depth. I believe that the reason the magazine is called 'The Vibe' is because a vibe is a beat, and because of the music's genre has a lot of beats in the music it relates to the magazine title. The title is in sans serif font; this is so it’s informal and looks up to date with fashion and more modern. It’s bold so the 'vibe' message is being sent across to the readers. They have also put a x in front of the v so it indicates its 15th anniversary, this is cleverly laid out because the 'Vibe' are in a different colour to 'XV' this indicates to the readers that it may have extra information or something new because of its anniversary. The Vibe has made sure that the readers know this because its in the title in bold and the 15/XV is in a different colour. The font used is San Serif, this shows it’s more contemporary and modern. The 'X' has sharp edges; this is so the special edition is recognized. Also the important information is in bright colours, such as blue and pink, this is to draw the readers attention to the key information to the magazine, this could be because its either trying to send a message across or because if this information is in bright colours and the reader will see it first they will then go ahead and buy the magazine. There are no alliterations or abbreviations because it’s a magazine that isn’t sophisticated. It’s a magazine that is for the youth to relate to so being as streetwise as possible will benefit this magazine. 'The Source' and 'The Vibe' magazines target audience is pretty much identical. Maybe the 'The Source's' target audience is slightly more matured than the 'VIBE'. The reason behind this is because the 'Source' is all about politics to being streetwise and about there life, and going into detail, unlike 'VIBE' its all about music and lifestyle which is what young men what to read about. I know this because reading through both magazines there are many young black men trying to copy there idols such as JAY - Z.
The image Cleary puts the message across that it is the 15th anniversary, a celebration. By JAY-Z cutting the cake it shows that the 'VIBE' is celebrating the 15th anniversary. I believe they chose JAY-Z because he is a world class musician and is internationally very well known. Also because the music JAY-Z specializes in relates to the magazine, so together they link very well. JAY-Z is in an upright position with a lot of tension and comes across quite anxious. He doesn’t show any emotion and is trying to look 'rock solid'. This is why he is posing in this way because young boys who want to be hard like JAY-Z will buy the magazine because they will try to relate to him.
The main sells to the magazine are; the extra information and news that comes with the special edition. Also just being a special addition excites normal readers to the magazine because there is bound to be new and better things, such as "15 Exclusive Interviews" relates to the 15th edition. The VIBE have done this because there trying to tell the readers that this 15th anniversary is special. So the main sell is 'XV' or '15'.
There is a barcode in the bottom left corner with a price tag. But the price tag is so small it’s hard to read, this indicates money doesn't matter because the magazine would be worth any price. The magazine has 218 pages in total. The main flash's to the magazine is rivalry between artists such as "Jesse v Obama" and the in depth interviews (15) exclusive. Also JAY-Z '474 Songs reviewed.
Sources Used; http://en.wikipedia.org/wiki/VIBE
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