The magazine above is an American hip-hop magazine that includes discussions about politics and cultures, I will be analysing it to full detail and then creating my own hip-hop magazine. The Source's name came from background research, it took only 3 days before coming up with the name to come up with the name, after the 1st day they came up with 'Out Turf' but it didn't work. The reason why 'The Source' is worked is because information you gather comes from a 'source'. So they went for it and people understood 'The Source does gather inside information. It was a risk though because only sophisticated or smart people would really understand. It was a very important decision because when looking at a magazine the first thing you look at is the title.
'The Source' is in San serif font. This is because it is more informal and up to date with fashion; this is suggesting that the magazine is fresh and new. It is also very bold and stocky, and so are the black men in the magazine. This will appeal to young girls who are interested in men like that. Another group of people who would be interested would be young boys growing into men. They all want to be 'hard' and 'solid'. These types of men are there idols. The colour used is gold, this is because it represents all the bling and being rich. It suggests being streetwise and being involved with hip-hop African and American music has rewards. The language is short and snappy, this is so they can use loads of different information instead of reading through paragraphs, and it’s also more fun. Another reason is that when people purchase magazines, it’s normally down to the front cover so the pictures, font and language used are essential. So using short sentences in different types of font is the best way to sell the magazine. The language is informal, for example abbreviations 'Gangtsa' instead of 'Gangster' this technique to show the magazine is fresh and new, and includes all the new information and you’re not missing out. The colour of the font is only black and white, this could resemble that there is right and wrong pieces to the magazine.
The target audience is for 16 - 25 year old. Maybe streetwise American/African males because of the cultures inside the magazine I've seen. I believe this is the target audience because there is a high percentage of a young black man in the magazine. Also language being used is the type of language you would hear from a young black American man, for example 'Reppin bk'. I think The Source's target audience would fall under 'C2' for Socio-economic classification. Probably because there getting money just to get by and have a laugh, and get up to no good like teenagers do.
On the front cover for 'The Source' there is a black man, probably about 30years of age, with dark shaded glasses just below his eyes. This suggests that he's a powerful man with a sense of enigma. That's why I think that the magazine picked him to appear on the front cover because he's rich and very well known; this will therefore draw more attention to people who look at front covers before buying a magazine. And then hopefully increase sales revenue. The man is posing, but with arrogance, young black men can relate to him because they all have the same attitude.
The main sells are the bling, E.g the title in gold; this indicates the richness of the black men and aspiring young men to be like them. Also the black mans arrogance on the front cover so that the younger men can relate to him, also that its specifically targeted for young black men, or either white young men who have black men's attitudes. Doing my market research there isn't a lot of competition for this type of audience, so the magazine its self is a main sell.
The front cover includes bar codes, the date and a price, but all this information is either down the side or in the corners so it doesn't distract buyers or readers form the important information. The Source has 145 pages in total.
The main stories are; ' News' and 'Playlist'. This indicates that the magazine keeps the readers up-to-date with news about the streets and interviews with idols. So the readers feel involved which is very important to a magazine reader. Also the music, there not being distracted by the news or other information they are still including the music which is why most people by the magazine. So having both together is works very well.
Audience of Artist/Band
Age Range: 16-28
Evidence: After emailing The Source I didn't get a clear response of who the target audience is for and why. But after doing my own primary researching The Source through Google and reading through the magazine I am pretty confident of the target audience and why. The reason why the age range is 16-28 is because the magazine is about politics and turning young boys into young men. You wouldn't expect a 10 year old to buy a book about politics because it is a very mature magazine about cultures and lifestyles about being streetwise. The reason why I don't think many 30 year old is because it’s very rare that you have black, American and African men who are still streetwise as a full grown adult. You may get the odd man, but it’s not worth specialising it at that age market.
Gender: Male
Evidence: The evidence is in the magazine. In the magazine it includes sexy women, men's after-shave and bling and black music. So it would be very unlikely for women to be interested in this magazine. Also the language used throughout the text used is very slangy' and short and snappy and you normally hear women speaking clearly and it bright colours would be used for women text. As this magazine uses black and white font and slang it indicates the gender target audience is clearly men.
Nationalities:
Evidence: The Source was originally made in United Kingdom, but over the years it has become a more popular magazine and now recognized as the second best rap/hip hop magazine for young men. It has also drawn mainly American/African young men because of the in-depth detail of politics and cultures, but mainly the laid back hip-hop music. The reason why African and American black men are the target audience is because they like to be involved and relate to lyrics which what happens in Rap and Hip-Hop.
Sources used:
'The Source' is in San serif font. This is because it is more informal and up to date with fashion; this is suggesting that the magazine is fresh and new. It is also very bold and stocky, and so are the black men in the magazine. This will appeal to young girls who are interested in men like that. Another group of people who would be interested would be young boys growing into men. They all want to be 'hard' and 'solid'. These types of men are there idols. The colour used is gold, this is because it represents all the bling and being rich. It suggests being streetwise and being involved with hip-hop African and American music has rewards. The language is short and snappy, this is so they can use loads of different information instead of reading through paragraphs, and it’s also more fun. Another reason is that when people purchase magazines, it’s normally down to the front cover so the pictures, font and language used are essential. So using short sentences in different types of font is the best way to sell the magazine. The language is informal, for example abbreviations 'Gangtsa' instead of 'Gangster' this technique to show the magazine is fresh and new, and includes all the new information and you’re not missing out. The colour of the font is only black and white, this could resemble that there is right and wrong pieces to the magazine.
The target audience is for 16 - 25 year old. Maybe streetwise American/African males because of the cultures inside the magazine I've seen. I believe this is the target audience because there is a high percentage of a young black man in the magazine. Also language being used is the type of language you would hear from a young black American man, for example 'Reppin bk'. I think The Source's target audience would fall under 'C2' for Socio-economic classification. Probably because there getting money just to get by and have a laugh, and get up to no good like teenagers do.
On the front cover for 'The Source' there is a black man, probably about 30years of age, with dark shaded glasses just below his eyes. This suggests that he's a powerful man with a sense of enigma. That's why I think that the magazine picked him to appear on the front cover because he's rich and very well known; this will therefore draw more attention to people who look at front covers before buying a magazine. And then hopefully increase sales revenue. The man is posing, but with arrogance, young black men can relate to him because they all have the same attitude.
The main sells are the bling, E.g the title in gold; this indicates the richness of the black men and aspiring young men to be like them. Also the black mans arrogance on the front cover so that the younger men can relate to him, also that its specifically targeted for young black men, or either white young men who have black men's attitudes. Doing my market research there isn't a lot of competition for this type of audience, so the magazine its self is a main sell.
The front cover includes bar codes, the date and a price, but all this information is either down the side or in the corners so it doesn't distract buyers or readers form the important information. The Source has 145 pages in total.
The main stories are; ' News' and 'Playlist'. This indicates that the magazine keeps the readers up-to-date with news about the streets and interviews with idols. So the readers feel involved which is very important to a magazine reader. Also the music, there not being distracted by the news or other information they are still including the music which is why most people by the magazine. So having both together is works very well.
Audience of Artist/Band
Age Range: 16-28
Evidence: After emailing The Source I didn't get a clear response of who the target audience is for and why. But after doing my own primary researching The Source through Google and reading through the magazine I am pretty confident of the target audience and why. The reason why the age range is 16-28 is because the magazine is about politics and turning young boys into young men. You wouldn't expect a 10 year old to buy a book about politics because it is a very mature magazine about cultures and lifestyles about being streetwise. The reason why I don't think many 30 year old is because it’s very rare that you have black, American and African men who are still streetwise as a full grown adult. You may get the odd man, but it’s not worth specialising it at that age market.
Gender: Male
Evidence: The evidence is in the magazine. In the magazine it includes sexy women, men's after-shave and bling and black music. So it would be very unlikely for women to be interested in this magazine. Also the language used throughout the text used is very slangy' and short and snappy and you normally hear women speaking clearly and it bright colours would be used for women text. As this magazine uses black and white font and slang it indicates the gender target audience is clearly men.
Nationalities:
Evidence: The Source was originally made in United Kingdom, but over the years it has become a more popular magazine and now recognized as the second best rap/hip hop magazine for young men. It has also drawn mainly American/African young men because of the in-depth detail of politics and cultures, but mainly the laid back hip-hop music. The reason why African and American black men are the target audience is because they like to be involved and relate to lyrics which what happens in Rap and Hip-Hop.
Sources used:
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